Cannes Lions

Buchanan's Father's Day

PICO ADWORKS, Mexico City / DIAGEO / 2016

Film
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A series of beautiful images that reflect the life of a son and his father, at times that are key to their relationship. From his youth, maturity, marriage, work and sharing the arrival of a new member to the family, accompanied by a powerful text that frames what we see on screen.

All, to thank his father, in his day.

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