Design a magazine insert to position JWBL as a masterpiece among whiskies that takes a real expert to appreciate it.

A simple cut-out in the envelope that attracted attention to a unique feature of JWBL, compared with a detail of a famous work of art that is enough for an expert to recognize the whole, enabled us to create a piece of DM that provoked both interest and response.

There was a noticeable increase of interest towards the brand from our target, sales increase in duty free shops and coupon requests from specialized wine and cigar magazines.