We checked four-man teams onto easyJet and Ryanair flights and in their hand luggage they had boards with speech bubbles on them. They followed a pre-rehearsed order and entertained the other passengers with the dialogue on the boards, commenting on the drawbacks of the competitors. The whole thing was filmed and put on video platforms such as youtube.com.

Hundreds of enthusiastic easyJet and Ryanair passengers flying around (no leakages).

And a lot of online chatter.