In the highly competitive budget-airline market, fares alone cannot make you stand out from the crowd. Luckily, Germanwings has more to offer: more service, more comfort and fewer hidden costs. To highlight these benefits we went where our arguments would be immediately obvious: onboard flights of the largest competitors, easyJet and Ryanair. There we started the first airborne guerrilla campaign: The Germanwings Planemob! A hidden camera was filming everything.