Cannes Lions
DDB CHICAGO, Chicago / AB INBEV / 2008
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Budweiser’s regal eight-horse Clydesdale parade hitch with a Dalmatian riding up on top is a well-known American icon. This spot tells the story of one Clydesdale who through desire and determination finally makes the hitch team after initially being rejected. He’s aided in his quest by a Dalmatian trainer who helps him turn defeat into victory.
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