In India branded entertainment is majorly done in cinema and television programming. Though digital is gaining preference for branded entertainment it is still developing as the reach is not as wide as TV and cinema.

There aren't any specific regulations for digital branded content and entertainment. But one has to be careful to not overstep cultural guidelines such as uncomplimentary discussion of religion or showing sex. More than the regulatory restrictions, it is the infrastructural and economic constraints that come in the way of access to digital branded content.

We made a pre-roll video, smartly using YouTube’s buffering wheel, to show the viewers the real reason why videos take time to load.

Cadbury 5 Star reached 17.75 million people through this YouTube pre-roll in just 21 days.