Oreo has traditionally been perceived as a snack for kids. Our objective was to make the new Oreo Crispy, a more stylish version of Oreos, appeal to a new target—young women. In order to do this, we decided to focus on the theme of “high fashion” for the event.

In order to get people to instantly think of Oreo, we had the models not only dressed in black and white, but painted in black and white as well (their faces, hands, and feet). To create even more impact, the sampling event was executed guerilla-style without advance notice. The all monochrome event impactfully cut through the bright colors of the event venue.

In order to get people to instantly think of Oreo, we had the models not only dressed in black and white, but painted in black and white as well (their faces, hands, and feet). To create even more impact, the sampling event was executed guerilla-style without advance notice. The all monochrome event impactfully cut through the bright colors of the event venue.