Cannes Lions
McCANN ERICKSON DETROIT, Troy / BUICK / 2008
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'Moments' introduced the Buick Enclave launch campaign by helping to develop an emotional connection between the vehicle and the driver. A montage of different stories were put together to describe not only the perfect driving experience, but also the perfect driving experience in an Enclave. This spot, launched on May 22nd 2007 on Dancing with the Stars, ran throughout 2007 on various networks and cable stations.
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