'Build With Chrome' was promoted globally. This meant it had to comply to regulations of multiple countries.

Build with Chrome is a browser-based tool and social platform that allows you to build with virtual LEGO bricks anywhere in the world, right in your browser, on your desktop, smartphone and tablet. Anyone with a WebGL enabled smartphone, tablet or desktop has the opportunity to build something awesome in their Chrome browser.

Explore the world map, be inspired by other builds, choose a place and use your imagination to start a build!

The platform has community functionalities through the Google+ integration that allows you to see what your friends are building but also manage your LEGO builds through a categorization system.

Build with Chrome has exceeded expectations. Over 500,000 LEGO structures have been built by over 11M visitors viewing over 35M different pages.