Cannes Lions

BUILD WITH CHROME

NORTH KINGDOM, Skelleftea / GOOGLE / 2014

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Case Film
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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

'Build With Chrome' was promoted globally. This meant it had to comply to regulations of multiple countries.

Execution

Build with Chrome is a browser-based tool and social platform that allows you to build with virtual LEGO bricks anywhere in the world, right in your browser, on your desktop, smartphone and tablet. Anyone with a WebGL enabled smartphone, tablet or desktop has the opportunity to build something awesome in their Chrome browser.

Explore the world map, be inspired by other builds, choose a place and use your imagination to start a build!

The platform has community functionalities through the Google+ integration that allows you to see what your friends are building but also manage your LEGO builds through a categorization system.

Outcome

Build with Chrome has exceeded expectations. Over 500,000 LEGO structures have been built by over 11M visitors viewing over 35M different pages.

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