Cannes Lions
McCANN-ERICKSON VIENNA, Vienna / BAWAG/PSK GROUP / 2003
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Description
We see people going about their everyday lifes, but obsessed with home improvement their tools are always with them – the wheelbarrow as babystroller, or the cement mixer in the loundromat. Powerful focus on the two brands´ key colours red and yellow visualizes the fusion of BAWAG and P.S.K.