Spikes Asia
TUGBOAT DESIGN, Tokyo / DAIWA HOUSE INDUSTRY CO. / 2017
Overview
Entries
Credits
Background
A corporate message was developed which states “creating houses and the near future. Daiwa House” to convey their status and intentions as a conglomerate which exceeds the boundaries of being a house maker. A new campaign was created as new corporate communication with that message at its core.
Execution
To time perfectly with the declaration of their business stance, a country-wide declaration as a newspaper advertisement was implemented on New Year’s Day.
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