For first time in Turkey mobile game with native specialities was represented to users as an ad. Focusing on manipulating time effectively, rich media allowed the users to play the game without downloading an extra app.

Users who completed the race, filled in the form and logged-in to Akbank Direkt Mobil app which provided them the opportunity to enter in a lottery in the end of the month. As a result, 5 people were awarded with a ride with a MINI Cooper between the 14th to 28th of February.

The campaign got attention with game content from users. As a result of the Akbank rich media ad, 9.611.839 impression realized. Users, who played the game, have touched the screen 6,344 times. In the end of the game, an information form has been filled out 2.146 times and 1.111 times the log-in button was touched to connect them to the Akbank Direkt Mobil application. Last but not least, with regard to the publishing time of the advertisement it's effectiveness on data collection was five times greater than the average.