The 60-second spot begins amidst a visual backdrop that evokes a time free of restrictions and one of unending possibilities. Narration with visual imagery juxtaposed between the 2014 Jeep Cherokee relate, “And little by little it changed. People told you things. Where to go. What to do. What not to do. Little by little, the world started to feel smaller. Only…it isn’t. You’re still here. And you’re still you. The horizons haven’t gone anywhere.”