“Shot on iPhone” Campaign was adapted as “iPhone ile çekildi” in Turkey. The verb that is used in the name of this campaign, “çekilmek” is a homonym; in Turkish, it means both “being towed” and “a photograph being shot”. “Shot on Jeep” campaign was launched simultaneously and created with the same visual aesthetics. A Jeep that is not visible in the frame, was shot while it towed SUVs from different brands and models in order to save them from being stuck.