Cannes Lions
DUDE, Milan / COMMUNITIES FOR DEVELOPMENT / 2017
Awards:
Overview
Entries
Credits
Description
What if we could tell the stories of Bulambuli Valley's entrepreneurs the same way they do in Silicon Valley?
We launched an actual crowdfunding campaign on international platform Indiegogo to support Bulambuli’s rural entrepreneurs, mocking the tone of voice and language of startups.
Thanks to groundbreaking products like Chicken™, the first 3D Egg Printer, Tomato, the 100% solar powered food revolution, or Chair, the wireless personal
charging station, the story of Bulambuli reached the four corners of the world.
Execution
A video manifesto, showcasing some of the most exciting "startups" out of Bulambuli Valley, like Chicken, Chair or Tomato, marked, along with the crowdfunding page on Indiegogo, the beginning of the campaign and the 30 days of funding. Once PR and social channels picked up our story and spread around the world, we started a real time conversation with our new fans and donors, through a response campaign, with Bulambuli locals answering with videomessages to thank in first person youtube users, media outlets and internet personalities.
Outcome
With no PR support or budget, the story of the Ugandan Silicon Valley managed anyway to make headlines all over the world, getting new fans and, more importantly, new donors. We reached our funding goal in less than 15 days and surpassed it, finishing the campaign at 141% of funding with over 21K$, coming from donors from 45 different countries.
The PR coverage generated more than 15 Million impressions.
Jimmy Wales, founder of Wikipedia, shared the campaign on his social media.