Communities for Development is a small NGO that operates with rural communities in Uganda training and teaching locals to build, through small businesses, a better future for themselves and their families.

C4D asked us to create a zero budget fundraising campaign that could put them on the map and gather donations to support their upcoming activities in 2017. Our objective: reach at 15K euros in donations, enough to keep working in the poor valley of Bulambuli for another 12 months.

Our main campaign video, told through the voices of real locals in Bulambuli, is your classic “Silicon Valley pitch video” with a twist. Small entrepreneurs from Uganda introduce us to the culture of innovation of Bulambuli Valley and its groundbreaking startups that you’d be supporting with your donations: chicken farming becomes the production of the first “3D Egg Printer”, while a farmer growing Tomatos tells us about his “100% Solar Powered Food Revolution”.

The video marked, along with the crowdfunding page on Indiegogo, the beginning of the campaign and the 30 days of funding. Once it started to spread, we started a real time conversation with our new fans and donors, through a video response campaign straight from Bulambuli Valley.