Cannes Lions
EAST JAPAN MARKETING & COMMUNICATIONS, Tokyo / EAST JAPAN RAILWAY COMPANY / 2011
Overview
Entries
Credits
Execution
For the first time, in addition to the large-size station boards, 22 monitors in the station were used in link to display the powerful image of HAYABUSA, dramatically racing through.The TVCF shows the HAYABUSA or falcon, which it is popularly known by, transforming into the Shinkansen itself, to highlight its superior speed and outstanding debut.
Outcome
- Nicknames gathered publicly added up to 150,372 in one month.- 246,252 people applied for the test-riding event, well above the 4,000 slots offered.- Tickets for the first ride sold out in 40 seconds.- People filled the station platform on its day of debut.
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