Cannes Lions
TBWA\MELBOURNE, Melbourne / ANZ BANK / 2017
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Description
In this commercial we see people taking new pay-with-a-phone technology for granted and misusing it (as people always do five minutes after any new tech comes out).
In “BUM TAP” a woman coming out of yoga nonchalantly phone-pays for a coffee by placing her bum on the payment terminal (with a phone in the rear pocket) – other customers are not impressed.
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