The new ”offices” were opened in joint venture with more local companies. Here you could get a really good deal on something to eat, and on the same time get a personal mortgage coach and a promise for a loan. By doing this SBAB proved they are a bank that really care for their clients in a way ordinary banks don´t. People also got a chance to experience what it would be like to have a personal ”mortgage coach”.In the next step we decided to come even closer to the people lookingfor new homes. We opened a big bunch of new offices. No marble floors, but excellent air condition!

The campaign for SBAB was overall very successful. Key objective was to get as many mortgage applications from consumers as possible and create traffic to website. The objectives were met by far. Traffic to the website scored all time high. And despite the fact that competition is severe now in Sweden - SBAB received many more mortgage applications than expected. The phone traffic to costumer service also increased more than expected during thecampaign.