Cannes Lions
REVOLVER, Sydney / BUPA / 2012
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This ad appears to follow six siblings reunited after a long time apart. Emotional scenes play out as they see and embrace each other for the first time. At the end of the ad, it's revealed our protagonists are actually meeting themselves. The tagline reads: "What would you do if you met a healthier version of yourself?" Each character has a back-story in order to present a range of ages and health issues across the campaign.
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