Cannes Lions

BURGER

OGILVY BRASIL, Sao Paulo / BURGER KING / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

The Whopper Face APP is a simple iPhone application that allows any Burger King® store in the world to carry out the stunt. When the customer asks for a Whopper, a picture is taken without anyone noticing. The picture is sent to a wireless printer. People get their Whoppers with their faces on them.

Outcome

In 2011, in Brazil alone, more than 40 Burger King® stores will be inaugurated performing the stunt. In 2012, it will be 100. Now, any of the 12,100 Burger King stores in the world can have their own Whopper® Aangesig, Gesicht, Cara, 面對, Faccia, Ðñüóùðï, Ëèöî, Ansikte, פנים, Face.

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