To show people the freshness of our tomatoes, we decided to distribute fresh tomatoes on the streets near our restaurants, and to offer people that brought them back in restaurant a Whopper… prepared with fresh tomatoes.

100 000 tomatoes have been distributed around our 40 restaurants, during 4 weeks. We have filmed the distributions, to make a movie explaining the approach and showing how proud we are about the freshness of our tomatoes.

Tomatoes that haven’t been used have been given to charity organizations.

• 100 000 tomatoes have been distributed

• 51 000 have been brought back in restaurants…

• …so 51 000 Whoppers have been offered

• +152% of the trafic in restaurants

• 7 millions contacts have been reached