In an effort to bolster to awareness and engagement of the Dr Pepper and BURGER KING® brands among a tween/teen audience as well as the established BK ‘SuperFan’ target audience, Dr Pepper and BURGER KING executed a co-branded ‘advergame’ promotion that supported the theatrical release of the Twentieth Century Fox film ‘Fantastic Four: The Rise of the Silver Surfer’.As the user initiates the game, a comic book still-frame will reveal bits of the storyline, and then game play begins. As the user progresses to new levels – there are four levels in all – additional still-frames are presented as mini-intermissions between levels.