Cannes Lions

Late Breakfast

DAVID, New York / BURGER KING / 2023

Awards:

3 Silver Cannes Lions
1 Shortlisted Cannes Lions
Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Burger King wanted to create awareness about their breakfast menu among a young audience in an impactful way that only the brand could do.

Outcome

In this campaign, we used real pictures to tap into a social behavior — having a snack after a night of party — and remind our guests that, after enjoying the night, they can enjoy our breakfast menu. Best days don’t only have to start with breakfast, they can end with breakfast too. The idea made headlines in many media outlets and Burger King breakfast sales increased in every single market it ran.

Similar Campaigns

12 items

EBAY GARAGE

COLLABORATE GLOBAL, Chichester

EBAY GARAGE

2024, EBAY

(opens in a new tab)