Burger King wanted to create awareness about their breakfast menu among a young audience in an impactful way that only the brand could do.

In this campaign, we used real pictures to tap into a social behavior — having a snack after a night of party — and remind our guests that, after enjoying the night, they can enjoy our breakfast menu. Best days don’t only have to start with breakfast, they can end with breakfast too. The idea made headlines in many media outlets and Burger King breakfast sales increased in every single market it ran.