We made the graphic connection of the unique ingredient, the spicy Jalapeño, and this special edition Whopper’s angry attitude. The shape of the jalapeño doubles up as angry, fiery, demonic eyes. The packaging communicates the hot spicy flavour and the fun idea of an Angry whopper.

For a 2016 limited Edition launch, Burger King adapted the original Angry Whopper (Burger King’s most popular limited edition Whopper variation) into the ultimate Angriest Whopper - fiery jalapenos included in a hot sauce-infused angry-red bun.

- Activity happened in more than 35 countries around the world.

- Generated 2.6 billion media impressions (around $12million of earned media).

- Sales growth of up to 7% in countries which launched the product (comparing pre and post launch).