We made new Burger King paper bags: the handles of the bags were manufactured in a way that they elongate automatically when the bag is being filled. The effect: it hangs extremly deep down and therefore seems to be heavily laden.

It´s hard to define the sucess of this single promotion regarding the regular campaigns and special offers that Burger King run at the same time. According to Burger King employees, customers´ reactions were 100% positive and through the interaction on the streets, the bags worked as effective eye-catchers. And we got coverage by several blogs and newspapers.