• Situation Burger King turns 70

• Brief Create a celebratory anniversary campaign

• Objectives Generate awareness of BK’s birthyear

Regardless of the message, this picture conveyed the true love between two people in their later years. It inspired everyone who saw the oster, old or young, because it’s their genuine love as much as their passion that’s moving. Something hard to achieve in the context of an ad.

OTS (Opportunity to see): 106.328.

Average number of times our audience that has seen the campaign receives the message: 1,5

Media results: 111.854 Impressions

Media investment: R$774,18

Digital:

Media results: 23.230.764

Media investment: R$ 50.000,00

OTS (Opportunity to see): 21.577.840

Average number of times our audience that has seen the campaign receives the message: 1,08