Dubai Lynx
WUNDERMAN THOMPSON, Riyadh / BURGER KING / 2020
Overview
Entries
Credits
Execution
Our film revolves around a common occurrence in Saudi Arabia: mispronouncing English words because they contain letters that don’t have Arabic equivalents, and the funny disagreements people have over the correct pronunciation.
Our film shows two friends at a Burger King drive-thru getting into a heated argument about the correct pronunciation of “Burger”. The debate they have is funny and dramatic because they reflect actual conversations Saudis have about this topic. The friends then transform into Arabic professors who take the argument into the next level with humorous claims related to the Arabic language. After the sense of chaos left after every character has said their piece, Burger King’s drive-thru operator settles the dispute by saying: “It’s called “Whopper!! And your taste buds will know the difference”. Moral of the story: it doesn’t matter how you say “burger”, as long as you know enjoy the undisputed whopper.
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