Cannes Lions

Buschhhhh

DEUTSCH, New York / ANHEUSER-BUSCH / 2018

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In “Aim” our spokesperson, Busch Guy, reminds viewers that some things like Busch beer should never change. But some things should change, like Mike’s aim. We then see Mike trying to toss a beer to his friend in a canoe, but missing spectacularly every time. Once Mike has proved his ability to toss a beer successfully, Busch Guy follows up with a very sarcastic “good effort.”

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2023, ANHEUSER-BUSCH

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