Cannes Lions
CLM BBDO, Boulogne-Billancourt / PEPSICO / 2006
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Description
A man, dressed in a banana suit, is preparing to jump out of a plane for the purpose of a promotional campaign. One of his friends hands him a can of Pepsi Max. When the plane door opens, the banana man sees a tropical forest where a beach was supposed to be. He is very worried and asks his friend: “Are you sure?”. His friend looks at the can and says: “Don’t worry, there’s no sugar.” He then pushes him out of the plane.Pepsi Max. Max Taste. Don’t worry, there’s no sugar.
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