Bar Patrons were challenged to assemble the barrel puzzle to win a tot of Bushmills whiskey.The campaign was driven by a promotions team in bars.

60 bars were targeted during September and October.Between 10 and 60 “prize tots” were awarded per visit, depending on venue size.After completing the puzzle, consumers could recall at least 2 product differentiators.Over the 3 months post-trial, through word-of-mouth consumer advocacy, sales per outlet increased by an average 300%, from 1 bottle to 3 bottles, or 25 tots to 75 tots.

After completing the puzzle, consumers could recall at least 2 product differentiators.Over the 3 months post-trial, through word-of-mouth consumer advocacy, sales per outlet increased by an average 300% - from 1 bottle to 3 bottles, or 25 tots to 75 tots.