The Brandhouse offices house over 350 staff and 41 different alcohol brands, making for an extremely cluttered environment. Our creative solution therefore needed to be highly visible and engaging.

We created the Bell’s Manifesto Wall – a large-scale installation spelling out the ideal traits of our Men of Character target market.

The 4 metre x 2 metre wall took over 400 man-hours to build – with over 44 000 individually-placed Bell’s buttons making up the final lenticular, which is now a permanent fixture in the company’s reception area.

Over 500 staff and visitors view our installation every day. Our new positioning is firmly entrenched in the company, and Bell’s is the top selling Scotch whisky in South Africa and is now responsible for 35% of Brandhouse’s total revenue.