We chose to partner with Bloomberg UTV, a business channel with strong affinity amongst SME. This partnership helped us to get on board State Bank of India (the largest banking network in India), CRISIL (premier credit ratings organisation that presents credit ratings, capital market information) and D-Link (a global leader in connectivity for SMB networking).SME’s got an opportunity to interact with an IT Expert, a finance expert, understand credit policies for SME’s and identify their individual networking requirements. Together, they effectively addressed the key issues confronting SMEs.

A caravan with Dell products and representatives and other partners travelled to key SME clusters, and over two days provided customised solutions to their issues and problems. This was done in 6 cities in India.The entire initiative was promoted through trade press and OOH at key SME clusters and then showcased as a special 6 part series on Bloomberg UTV.

Leads generated by these events were more than double as compared to any event previously organized by Dell.(Source: Dell)Sales closures escalated from 20% to 65% during the activity period.This initiative catapulted Dell back to its Number 2 position and the gap between Dell and HP the market leader reduced from 7% to 1%. (Source: IDC)