Cannes Lions
MINDSHARE COLOMBIA, Bogota / MOTOROLA / 2009
Overview
Entries
Credits
Execution
Strategy:Depending of the distance, people were able to compare the quality of a picture taken with a Motorola ZN5 versus the quality of a picture taken with other mobile phones.
Outcome
Results:During the time that this billboard has been exposed, the brand Motorola obtained a higher knowledge and recognition in the south east of Colombia.
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