1. TV spot by filming real Cabin Attendants in real aircraft

2. The next TV spot asked people to enter to win a ticket on ANA’s Business Class

3. The final spot made out of the real footage of 60 passengers, 10 destinations, and countless smiles

Your ANA is a campaign that is pushing the boundary of how we make Business Class experience tangible and believable. This time, we let ANA’s staff such as pilots, ground staff, cooks for meals, cargo stuff, and others, who are working behind the scenes to create the better flight experience.

In the category where customers don’t switch often, those preferring ANA as their international airline has risen by 12.6%. By simply reveling what’s behind the curtain, we made ANA’s Business Class a dream destination for customers who haven’t been there yet.