Brief: Announce that the supplement, The Business Herald, which appeared in Monday’s edition of The NZ Herald newspaper, was moving to Friday. The idea had to give some credence to the move that would be relevant to the professional business men and women that read the supplement.Solution: ‘Friday’ is a rallying cry to business people. It marks the stages people go through as they march through the days of the week to gloriously celebrate Friday as the business end of the week.