Our idea was to take the Dow Jones brand from print to pixel, to reinvent not only the look and feel but the entire mindset of the brand. From CMYK to hex code, lists of information to intuitive infographics, mastheads to app buttons.

We created a progressive and future-facing visual identity. Moving from a traditional wordmark to their first-ever logomark. Replacing typefaces created for print with a single font family that works across every medium. Rejuvenating forgotten key cards with lanyards that are worn with pride. Introducing a new creative direction to take marketing materials from cliché to data-driven.

We also transformed the array of digital product experiences with clean design and intuitive interaction. Eliminating disparate aesthetics with a cohesive design style – controlled via a centralised UI library – and transcending the products from 1998 to 2016 (and beyond).

We executed the brand across a wide range of touchpoints, most notably:

– The new (and first-ever) Dow Jones logomark. Taking inspiration from a pixel, it is constructed on a square grid, representing their digital future whilst demonstrating the precision and rigour that already runs through their DNA.

– Berg Blue leads the refreshed colour palette – named after the silent founding partner Charles Bergstresser, it helps unify all their brands/products with one cohesive colour.

–The new website is easy to navigate and drives customers to directly convert to sales.

–Sales materials hero their expertise and convey clear customer benefits.

–The Little Book of Dow Jones tells the brand story in an exciting and concise way for every employee.

–The customer segmentation book allows the company to gain a rich understanding of the industries/customers they interact with every day.

–Branded T-shirts, laptop decals and lanyards that employees wear with pride.

The investment in the rebrand has shown employees that the business is committed to growth and success – helping to regain the pride of saying ‘I work for Dow Jones’.

“We’re now able to confidently embrace the opportunities we have and stand before our customers and say ‘we can deliver this’; our brand now fully captures that” – William Lewis, CEO

The information, products and experiences for customers are better than ever. The redesigned dowjones.com site has made the top five shortlist for a Webby – Best Business Blog/Website – up against wired.com, bloomberg.com, harvardbusinessreview.com and forbes.com.

Since the launch of the new website:

– Traffic recorded against sales inquiries has increased by almost 400%

– 80% of users think the new site is an improvement

– 83% of users believe the site is a positive reflection of the Dow Jones brand