In today’s business world, important changes happen by the minute. A product that is a hit today can be outdated by the end of the week. How are companies supposed to deal with this? How can they take advantage of these changes, adjusting their products to the new demands? The answer is: becoming more flexible to be able to promptly answer the market’s call.This piece works with an ideal company in this new business world, showing that IBM can help businesses to become more flexible and agile. Please, interact.