Our challenge was to show the IBM Business Partner community that IBM understands who they are and knows their needs. Launching in tandem with the PartnerWold Website and partner print campaign, we needed to create online advertising that expanded on the print advertising whilst producing excitement around the launch of the PartnerWorld website. Using real life examples of well-known IBM Business Partners, we produced an online campaign to match their individual personalities. Enhanced by the use of Enliven and Flash, we tell each partner's success story with motion, sound effects, music and interactivity. Objectives: Use rich media to capture the spirit of real life examples of well known IBM business partners. Create synergy with look, feel and voice of print campaign. Demonstrates the success and diversity of IBM business partners. Encourage membership of new partners and loyalty of existing partners. Target Groups: Small and Medium size Business Owners Existing IBM Business Partners Application Service Providers Internet Service Providers Internet Service Vendors.