Cannes Lions

BUSINESS PCS

OGILVY & MATHER ASIA PACIFIC, Singapore / LENOVO / 2007

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Overview

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OVERVIEW

Outcome

The saw was mailed to 30 prospects. Of these 53% made a call to Lenovo; 33% arranged a face-to-face meeting; 13% became customers. 200 units have been purchased from Lenovo since, representing $400K of new revenue in under 6 weeks.

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