Cannes Lions
OGILVY & MATHER ASIA PACIFIC, Singapore / LENOVO / 2007
Overview
Entries
Credits
Outcome
The saw was mailed to 30 prospects. Of these 53% made a call to Lenovo; 33% arranged a face-to-face meeting; 13% became customers. 200 units have been purchased from Lenovo since, representing $400K of new revenue in under 6 weeks.
Similar Campaigns
12 items