Cannes Lions
DENTSU TEC, Tokyo / FUJI / 2003
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A man taps his head wiht a pen because he's thinking very hard. We see him in various different situations, oblivious to what's going on around him because he's thinking so hard. Eventually the idea comes to him while he's in a movie theatre. He cannot find a piece of paper to write it on so he goes to write it down on the head of the old man in front.
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