Cannes Lions

LOOK APP

GEOMETRY GLOBAL COLOMBIA, Bogota / SAMSUNG / 2016

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Overview

Entries

Credits

OVERVIEW

Description

Look App. Change the angle, change your life.

The app that solves the daily bad posture of everyone.

It works in a very simple way, Look App detects the device's inclination, and according to its position, dims the screen whenever you hunch your shoulders. If you adopt the right posture, the screen will return to its normal brightness, regardless of the content or app you are using.

It will also send you tips on improving your posture and give you scores that lead to incentives to encourage usage; the more you use it, the healthier you are and the closer you are from earning Samsung prizes.

Execution

The target was segmented in Samsung internal employees with whom testing was done for three months since November 2015 made them the first to improve their posture. Now parents and minor children, educational institutions teachers and doctors who would educate based on the "Text Neck" problem, who would be the validators treatment if it works properly.

1. App flowchart.

2. App mockup.

3. Diagramming and visualization of all App sections.

4. Layout and programming (requirements analysis, database construction, project structuring, programming, testing, adjustments).

5. Presentation of the App.

Outcome

Right now, 20 million Samsung Galaxy users in the country have downloaded Look App.

All Android Users are welcome to use it; many of them already have it.

Correcting over 10.340.000 bad postures so far.

Resulting in hundreds of thousands users saved from the daily bad posture,

preventing future health problems for children and adolescents.

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