IBM decided to take prospects on board its Sensing Car and thanks to a partnership with WIRED, IBM  created the “Let’s Talk” project.

The “Sensing car” is equipped with sensors which capture data from the environment and communicate what is caught.

Data is sent in real time to an on-board tablet, and it automatically generates live tweets on @Sensing_Car and gets collected on Wired sitelet and shared through social media channels.

The car is a real moving meeting room on wheels, where IBM experts, through storytelling, can show IBM’s solutions to potential new customers.

105 concrete ideas posted around 'possible tomorrows' with a common positive mood vs the future. 2 million people were reached through PAID TV, Visits to OWNED IBM.com adv LPs +9K , 145.000 twitter EARNED impressions. We obtained from the editor an SEM activation for free to push the co-branded website.