Cannes Lions

BUSINESS SOLUTIONS

OGILVY NEW YORK, New York / IBM / 2010

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Overview

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Credits

Overview

Outcome

Initial results include:•+54% - Year-over-year increase in midmarket revenue.

•+64% - Year-over-year increase in IBM Business Partner revenue .•Overall openness to doing business is up for IBM in the midmarket space.•Great company characteristics up +13 (especially industry expertise).

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