Cannes Lions

IBM MIDDLEWARE

OGILVY, New York / IBM / 2007

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Originally a TV spot, this banner was adapted for use online. After performing well as a simple, in-banner unit, additional rich elements, such as Ned pulling the banner onto the page and the interactive brand tabs were added to increase user engagement. The original spot was funny, and leveraging the wit and humour these characters convey in a live format online was a natural way to extend the campaign across mediums.

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