In Central America Cargill’s customers range from “Tiendas”, traditional small “mom & pop” stores in Central America have limited refrigeration space to store perishable foods to large supermarket chains featuring large fresh deli displays. Cargill developed a flexible distribution system to meet needs at both ends of the spectrum, large and small. By connecting the supply chain to customer demand, for both small independent stores and large chainges, Cargill helped store owners maintain fresh products, reduce spoilage and improve delivery reliability without additional equipment investment. Shot on location in Guatemala and featured an entirely indigenous cast to tell the story.