Cannes Lions
10:10, Santiago / AGROSUPER / 2013
Overview
Entries
Credits
Execution
Historically the brand has focused in promoting meals as time for sharing and its natural environment, the dining table, being this the point of encounter between the brand and its consumers.
Not only does this idea promote we eat together at the table, but also a reinvention of meals, in a game of both music and food.
Outcome
The brand increased facebook fans in 30%.
Web visits increased in 459% according to the last campaign.
We had 247,78% more clicks than expected.
We finished with a 1,30% of CTR, way above the 0,17% expected.
We organized over 150 dining sessions, a new meeting point between the brand and its consumers.
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