Cannes Lions
WIEDEN+KENNEDY, Portland / SAMSUNG / 2017
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It’s no secret the rest of the world thinks Americans work too hard, and from the point of view of Austrian-German actor Christoph Waltz, our obsession with staying busy—and the reason why we need a new Samsung device that helps us get even more done—just doesn’t make sense. As we follow his journey, he questions why Americans work the way they do, before finally wondering what all of this hard work has ever gotten us. Well, just the greatest country in the world, where dreams come true…including for Waltz, who ultimately realizes just how great being a busy American can be.
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