Spikes Asia

Think ASEAN

GEORGE P. JOHNSON, The concourse / IBM / 2018

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Overview

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Credits

OVERVIEW

Background

Think ASEAN, is an award-winning flagship conference in Asia Pacific recognised as one the Best B2B events in 2016 and 2017.

In its fourth year running, we want to help our clients establish another dimension to the Think experience, by creating a 3 ‘I’s (Inspire, Impress, Immersive) event design methodology that will

enhance its client engagement experience.

Think ASEAN is for those who seek inspiration, education, reinvention and innovation – an invitation-only event gathering more than 1,000 thinkers, together with subject matter experts and partners, to make the world of business work smarter through an extravaganza of show-tell-explore-reinvent experience accentuated throughout keynotes, interactive showcases, deep dive workshops, as well as one-to-one client meetings.

The result is a successful client who partners with the right technology expertise to tailor the right AI solutions for all their enterprise needs – transformed into a powerful story.

Execution

From the data collected pre-event, we personalised each client’s journey and recommended content and assets in the mobile app for them. The data also helps us to redesign and modify the content and physical space of Think Park experiential zone for maximum visual impact and experiential engagement .

The 6,000 sqm ballroom space was divided equally. We built a 52-meter long projection screen with a 180-degree panorama view in Think Innovation Theatre and curated 7 themed showcases at Think Park experiential zone for attendees to interact with brainwave technology, VR and advanced dialog featured as we brought AI solutions to life.

From captivating narratives to technical deep dives to expert roundtables, we provide attendees with actionable outcomes to accelerate the solution paths most relevant to their desired stage of the event journey.

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