Jota Mario Valencia is one of the most recognized presenters in Colombian television, comparable to George Stephanopoulos from Good Morning America. He presents "Muy Buenos Dias" every day, but one day, he wouldn’t.A false Jota Mario started the show in the morning and no one noticed the difference except for the viewers who called complaining about the false host. For a while the false Jota Mario talked with his Co - Presenters and invited them for breakfast, displaying margarine as butter.Then, the real Jota Mario appears and throws out the false Presenter clarifying the differences between margarine and butter.

We sold more than 150 tons, surpassing the expectations and running out of stock in markets, besides, our top of mind awareness immediately reacted to the actions, going from 1% to 7% in just two months.